Television Discourse Analysis
May 26, 2013 Leave a comment
The Big Bang Theory (TBBT) is an American sitcom, set in California, featuring two men, Leonard Hofstadter and Sheldon Cooper, who are co-workers, housemates and self-identifying “nerds”. Two male friends, Howard Wolowitz and Raj Koothrappali, complete the core characters. TBBT also features three female characters, Penny, Bernadette Rostenkowski and Amy Farrah Fowler, who are romantically involved with three of the males.
In TBBT, scientific and academic language and locations are used to construct the world these characters are meaningful (Mills 2010, 50). Discourses are demonstrated in the ways in which characters are positioned within the text by their access to, and abilities within, these constructions (Moon 2010, 38). An analysis of The Vacation Solution (Cendrowski 2012), when Sheldon must take a vacation, reveals the dominant discourse is hegemonic masculinity, experienced through science, work, nerdom and romance (Miller 2011, 3).
This discourse is enacted throughout the text to varying degrees. In the opening scene, in the workplace cafeteria, the four core characters demonstrate the use of science as a basis for humour with a physics joke. Later scenes are set in Leonard and Sheldon’s apartment, which is packed with myriad intellectual artefacts, and a biology laboratory. These settings emphasise the power of the characters that inhabit these spaces. When waitress Penny’s apartment is shown, the mise en scene is homely and disorganised, demonstrating her separation from the power structures of the male characters.
This series premiered in 2007, at a time when the internet had pervaded western culture. Given the timing, the premise of the series could be a response to the 2005 US ruling that Intelligent Design could not be taught in US public schools, as it violated the First Amendment of the US Constitution. The Intelligent Design movement was widely pilloried by internet nerds at this time.
Sitcoms are produced by entertainment organisations for the specific purpose of making money, and as such are engineered to appeal to a broad audience (Miller 2011, 7). To do this, sitcoms must employ archetypes and stereotypes that are instantly or easily recognisable across television demographics (Mills 2009, 32). Archetypes are present in Sheldon, the precocious child, and Leonard, the stable father figure, altered to fit the show’s premise. In addition to this, TBBT employs a stereotypical depiction of the social inadequacies of nerds, placed within the dominant masculine discourse. The masculine discourse is altered by portraying males engaged in scientific and fictional-based pursuits, as demonstrated by Howard’s insistence that the wedding invitations be translated into Klingon.
In keeping with traditional sitcoms, TBBT is filmed primarily with mid-range shots using fixed cameras at eye level with the main characters, enabling the audience to relate to them. The exception is President Siebert, who is shot angled up from the core cast level to indicate his authority.
TBBT is set in a culture that is marginalised by the mainstream, but it is constructed in such a way as to present mainstream society’s assumptions of nerd culture experiences. Despite depicting this marginalised culture, TBBT presents situations ubiquitous across western culture, such as home, work and romantic concerns, and in this way reinforces the hegemonic masculinity discourse pervasive throughout the sitcom genre (Miller 2011, 2). Although TBBT ostensibly rejects the traditional hegemonic masculinities of other successful sitcoms, where males are depicted in traditional masculine pursuits of business, sport or manual labour, it has simply repositioned them. The males in TBBT are positioned as experts in much the same way as many of their genre predecessors. In this way, the males, in particular WASPs Leonard and Sheldon, enable the normalisation of their culture and present different experiences as “othered”.
This discourse enables TBBT to marginalise females, who are depicted in this episode engaged in the stereotypical female activities of wedding planning, laundry, gossip and capitulating to the males. Two notable exceptions appear in The Vacation Solution: Amy is identified as a neuroscientist and is seen working in a biology laboratory; and Bernadette is revealed to be more successful financially than her fiancé Howard. In these instances, TBBT still trivialises females through Sheldon’s deprecating opinion of biology as a science, and by positioning Bernadette’s (unseen) father as the impetus behind her request for a prenuptial agreement.
The dominant discourse of hegemonic masculinity is underscored by the additional discourses that support the power structures depicted in TBBT. In TBBT, the masculine discourse is supported by the academic and scientific discourses in which the core characters maintain their power, and uses gender discourses signified by different sciences. The males are experts in the theoretical science of physics, while the female scientists are biologists. It is implied in The Vacation Solution that biology is an inferior science when compared to physics, and in doing so perpetuates the masculine power structure.
TBBT also presents a discourse of individuals, in the sense that the seven characters presented in this episode are removed from the traditional family unit around which many sitcoms were based until the 1990s. Within this discourse, biologically unrelated characters provide the emotional support for each other that would have been provided by parents and siblings in previous examples of the genre (Miller 2011, 7). This reflects the western cultural move towards constructed families of unrelated individuals brought about through the rise of the mobile workforce.
TBBT further breaks down genre expectations by seamlessly combining both workplace and domestic settings, where traditional sitcoms are based either at home or at work, with depictions of the other included to provide some depth or emphasis to a particular issue (Walsh 1997, 1-3). This implies the characters make no distinction between work and home, as they make the same meaning in both places (Savorelli 2010, 25). In this way, the characters, particularly Sheldon, are not required to demonstrate any levels of restraint or liberation in either setting, effectively making the workplace part of the character’s domestic life.
This enables the core characters to alter stereotypes through contrasting depictions of male gender. They are enabled to remain adolescents through the use of the university, which substitutes for school, and bedroom-style apartment settings, however they are gainfully employed and self-supporting, and live without parental supervision. Further, they are engaged in the mature activities of planning a work vacation and preparing for a wedding, but are incapable of preparing food, as despite three scenes showing them eating, they eat only cafeteria and takeaway food. Finally, Sheldon and Howard are shown drinking at a bar in a stereotypical reaction to their relationship troubles, however Sheldon orders a piña colada without any rum, altering the stereotypical depiction of males self-medicating with alcohol.
The use of stereotypes is essential to the production of sitcoms, given the constraints of the format (Baker 2006, 3; Stafford 2004, 6). In TBBT the female discourse is presented in three separate yet stereotypical ways. The primary female character is Penny, a mid-western blonde pursuing a career in acting, while working as a waitress. The only non-scientist, she provides TBBT with both a female and mainstream cultural voice, however she is essentialised by not being given a surname, which suggests she is ultimately irrelevant in the dominant discourse (Attallah 2010, 18). Penny provides what Miller (2007, 3) describes as a relatable character through which the audience can project their own cultural expectations. As Leonard’s girlfriend she is presented as having both small dreams and lofty ambitions, in her desire to both get married and become a “famous movie star”. In this episode, she is primarily engaged in mundane activities, such as wedding planning, laundry, gossip and waitressing.
Bernadette is identified in this episode by her relationship with Howard, as fiancé, however, in the scene in Penny’s apartment when the females are discussing the pressure from her father to ask Howard to sign a prenuptial agreement, Bernadette is given agency through implied superior financial success. Despite this, she is positioned as being emotionally dependent on both her fiancé and her father, being concerned about how to appease them both. In doing so, she reinforces the inferior female stereotype.
Amy presents a stereotypical characterisation of a female nerd. She is highly intelligent, socially awkward, and frumpy. Although she is Sheldon’s girlfriend, they demonstrate limited affection. Their relationship suggests she provides more of a maternal influence than romantic. In this way she performs the stereotypical sitcom nagging wife and mother characterisation, enabling Sheldon to remain in a child-like state.
Finally, Indian Raj is marginalised in TBBT through an ethnically othered position in American culture, demonstrated in this conversation with Leonard:
Leonard: Where’s Howard?
Raj: No hi, Raj? No how are you, Raj? Just straight to where’s the other white guy?
Leonard: I’m sorry. So, listen, I heard something about him. Can you keep it between us?
Raj: Ooh, gossip. When I first got here, I thought you Americans really gossiped around the water cooler. So I hung out there for, like, a month, but the only gossip I ever heard was about some creepy guy hanging out by the water cooler.
TBBT demonstrates the ways in which sitcoms employ established cultural discourses to transcend characterisation to create entertainment that appeals to a broad audience. In this way, TBBT is easily understood by audiences as belonging to the sitcom genre through the applications of conventions (Mills 2009, 25). The intertextual nature of these discourses, and the audience’s ability to understand and relate to them, enable sitcoms to present narratives that present equilibrium, disruption and resolution in a short viewing time, with minimal exposition and requiring few resources (Stafford 2004, 1-3). Given that TBBT is created and produced in the US, the dominant discourse of hegemonic masculinity reflects cultural expectations. The hegemonic masculinity or “white guy” political agenda is furthered by the marginalised, essentialised and trivialised representations of characters positioned outside this discourse, with which the main characters must interact to create narrative interest.
These discourses allow sitcoms such as TBBT to perpetuate power structures through representations that regulate and normalise behaviours that are shaped by the culture in which they have been created (Miller 2011, 1-2; Attallah 2010, 18). Essentialising representations through stereotypical characterisations ensures audiences are not required to examine texts closely to create meaning. This is reinforced by the use of the traditional sitcom filming style, using fixed cameras, bright lighting, and mid-range shots (Baker 2003, 35), which do not require the audience to notice things which have not been obviously presented.
In conclusion, TBBT, complies with many of the standard textual features of the sitcom genre. The dominant discourse of hegemonic masculinity, despite the alterations of representations of male gender, complies with the expectations of the culture in which it is produced and consumed. This enables TBBT to appeal to a wide audience and achieve commercial success for organisation that has engineered it.
References
Attallah, Paul. 2010. “Television Discourse and Situation Comedy.” Canadian Review of American Studies 40 (1): 1-24. http://qut.summon.serialssolutions.com.
doi: 10.3138/cras.40.1.1.
Baker, James. 2003. Teaching TV sitcom. London: British Film Institute. http://blackboard.qut.edu.au/courses/1/KPB113_13se1/content/_4683102_1/TeachingTvSitcom1.pdf.
Cendrowski, Mark. 2012. “The Big Bang.” The Vacation Solution. Television.
Miller, Diana. 2011. “Masculinity in popular sitcoms, 1955-1960 and 2000-2005.” Culture, Society and Masculinities. http://blackboard.qut.edu.au/courses/1/KPB113_13se1/content/_4683102_1/TeachingTvSitcom1.pdf.
Mills, Brett. 2009. The sitcom. Edinburgh: Edinburgh University Press. http://qut.summon.serialssolutions.com.
Moon, Brian. 2010. Literary terms: a practical glossary. 2nd ed. Cottesloe, W.A: Chalkface Press.
Savorelli, Antonio. 2010. Beyond sitcom: new directions in American television comedy. Jefferson, N.C: McFarland. http://qut.summon.serialssolutions.com.
Stafford, Roy. 2004. “TV Sitcoms and Gender.” Media Education Magazine. http://blackboard.qut.edu.au/courses/1/KPB113_13se1/content/_4683104_1/stafford_sitcoms.pdf.


